Page 20 - 2024/2025 Travel Guide to CALIFORNIA

HISTORY
APPLE PARK, located in Cupertino, California, is the sprawling corporate headquarters of Apple Inc., renowned for its futuristic design.
earthquake rocked Northern California and leveled much of San Francisco; what the rolling, rumbling ground didn’t knock down, the ensuing firestorm burned down. Some 3,000 people died. Now, it was San Francisco’s turn to start over. San Francisco dramatized its recovery, and celebrated the new Panama Canal linking the Atlantic and the Pacific, with the splendidly showy Panama-Pacific International Exposition of 1915.
The Rise of Hollywood
Just two years after that optimistic display, the nation plunged into World War I. After the war ended in 1918, still more migrants rushed to California. Thomas Edison’s Motion Picture Patents Company, based in New Jersey, held tight control over motion picture cameras and who could make films. These tight restrictions stifled innovation and crippled the film industry so indepen- dent filmmakers fled to California where distance made it easier to evade litigation. The reliable sunshine and temperature also made it a more suitable place for filming year-round. In 1920, Los Angeles (and much later San Diego and San Jose) surged past San Francisco in population. The orange groves and dusty byways of old Los Angeles began morphing into “LA”—more specif- ically, and more mythically, “Hollywood.”
Actors, writers, directors and producers
streamed to Los Angeles, growing a quiet cottage industry of silent motion pictures into a technologically advanced business. Stars were born in a place that came to be called “the dream factory.” Not a few of the Dust Bowl migrants who left the drought- stricken Midwest for California in the 1930s got their first impressions of their new home from the dream-weavers of Hollywood. In the 1940s, creative people from Europe such as Billy Wilder and Thomas Mann, fleeing fascism and war to begin anew, lent the movies an Old World artistic sensibility.
California’s story since World War II has featured growth and more growth. Com- bined with in-country migration, global immigration made California the most pop- ulous state in the Union in 1962.
A Center for Change
From the 1960s on, California has been, in a positive sense, the most disruptive state in the nation. Student political activism, the hip counter-culture and early awaken- ings of the New Age movement, found
fertile ground in California. The in-season, sustainable, slow-food movement arguably took root fastest in California. American environmentalism in large part began in California, when Scottish immigrant John Muir founded the Sierra Club in San Fran- cisco back in 1892 and took President Theodore Roosevelt camping amid the nat- ural wonders of Yosemite Valley in 1903.
From the 1980s on, Silicon Valley has joined Hollywood as a creative lodestar for the whole planet. In the present decade, Silicon Valley reached northward, dra- matically transforming the economy and even the culture of San Francisco. T h e h i g h - technology world has enshrined risk- taking, innovation, learning from failure and—you guessed it—starting over. Quot- ing another California innovation, the 1960s Whole Earth Catalog, Apple’s Steve Jobs urged Stanford University graduates in a commencement speech in 2005 to “stay hungry, stay foolish.”
Californians, across centuries and cul- tures, always have.
18 2024-25 TRAVEL GUIDE TO CALIFORNIA
California has long been embedded in the popular culture of the USA and, indeed, much of the world. Among the pop culture favorites created in California are the Frisbee, the Barbie Doll, skateboards, fortune cookies and denim jeans.
POP CULTURE ICONS
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