South of the San Francisco Bay Area, the coastal region from Santa Cruz through San Luis Obispo has views that rival the rest of the state. Within earshot of the crashing waves of the Pacific Ocean, this is where many Californians vacation, so it’s the ideal place to slow down and adopt an appreciation of the great outdoors and a laid-back lifestyle.

The three largest population centers of the Central Coast are Santa Cruz, the Monterey Peninsula and Santa Barbara. In historic Monterey, small-town Pacific Grove and fashionable artist retreat Carmel-by-the-Sea, there are beautiful beaches, performing and fine arts venues, outdoor pursuits, stylish shops, epicurean delights and an inland region known for wine and agriculture. Much of the same can be said of funky Santa Cruz, but away from the redwoods, the university town resembles a beachside playground, with its historic boardwalk and many surf spots. Santa Barbara lures travelers with its white Spanish-style buildings, red-tiled roofs, vast beaches, plenty of fine arts venues, bright boutiques, outdoor adventures, culinary tastes and an inland region (the Santa Ynez Valley, featured in the movie Sideways) known for wine and Santa Maria-style barbecue.

Even though the Central Coast region’s main highlight is indeed its coast, the varied geography and moderate climate ensure that there are plenty of treats for visitors to enjoy. Whether your preference is digging for clams, surfing the perfect wave, strolling small village streets, sampling fresh regional cuisine and world-famous wines, or lazing on the beach and watching the changing tide, it’s all right here on the Central Coast—and there’s enough for everyone.

City & Town 

Downtown Santa Cruz lies between the city’s vibrant beach attractions and the redwood-rich mountains, where the University of California at Santa Cruz is perched among groves of the huge trees. Fisherman’s Wharf in Monterey is steps from the city’s historic buildings that date from the 18th and 19th centuries—before California was part of the United States. The Monterey History & Art Association showcases the second-largest collection of works by Salvador Dalí in the United States. Once a resident of Monterey, Dalí contributed greatly to the region’s talented artist community. Made famous by John Steinbeck’s eponymous novel, Cannery Row has morphed from a fishing center to a bustling street with shops and ocean-view restaurants. Steinbeck’s hometown, Salinas, is a working-class agricultural city, known as the “Salad Bowl of the World.” Carmel, a freethinker’s retreat born as an artist village, is home to stylish shops, exquisite dining and top-notch art.

South of Big Sur, the coastline is dotted with a necklace of small beach towns. Cambria’s galleries and antique shops perch on pine-forested hills above the ocean. Laid-back Cayucos is an old-school beach retreat with a surf break and fishing pier near the main drag. Morro Bay’s landmark, an ancient volcanic peak emerging from the ocean floor, stands at the entrance to a beautiful estuary. Between the ocean and the Santa Ynez Mountains, Santa Barbara is often called the “American Riviera” because of its Mediterranean climate and red-roofed buildings. Head inland to artist enclave Ojai to unwind and take in the “pink moment” sunsets—the color of cotton candy.